SAMSUNG MALAYSIA ELECTRONICS (SME) SDN BHD
HALL 8, BOOTH 8P117
SAMSUNG MALAYSIA ELECTRONICS (SME) SDN BHD
HALL 8, BOOTH 8P117
As HOMEDEC’s exclusive AI Smart Home Partner, Samsung showcases how connected living is transforming the modern home experience
From the moment we wake up to the time we wind down, home life is becoming increasingly seamless. Technology is no longer something we actively think about — it works quietly in the background, shaping routines, anticipating needs and simplifying daily living.
In Malaysia, this shift reflects a broader change in lifestyle expectations. Today’s consumers are looking beyond standalone devices. Instead, they want connected, intuitive ecosystems that adapt to how they live — making everyday life more efficient, comfortable and intentional.
At the centre of this shift is the rise of the AI-powered smart home.
A New Standard of Smart Living
Modern homes are evolving into responsive environments where appliances, entertainment systems and climate control work together as one connected experience.
Through platforms like Samsung’s SmartThings, users can connect and manage multiple devices — from refrigerators and washing machines to TVs and air conditioners — all through a single ecosystem. At the heart of this experience is the Samsung Galaxy devices, which acts as a central control hub – allowing users to navigate. Monitor and manage their entire smart home with ease.
Daily routines can be automated, from adjusting lighting and temperature to optimizing energy use when no one is home. These small but meaningful moments add up. By reducing friction in everyday tasks, smart home technology helps reclaim time; which is increasingly considered one of the most valuable luxuries in modern life.
Technology That Adapts to You
Samsung’s Bespoke AI ecosystem reflects this shift towards more adaptive living.
From the Bespoke AI Side-by-Side Refrigerator, which helps households better manage food freshness and reduce waste, to the Bespoke AI Washer & Dryer, designed to optimize washing based on usage patterns, these solutions are built to adapt to everyday needs.
Comfort within the home is also being reimagined. Air solutions like the Bespoke AI WindFree™ Air Conditioner is designed to maintain a consistent, cooling environment without direct cold drafts — supporting a more pleasant and restful living space, particularly in Malaysia’s warm climate.
In entertainment, Samsung Vision AI enhances the TV experience by intelligently optimizing picture and sound based on content and surroundings – creating a more immersive, personalized viewing environment. Together with Samsung Galaxy devices as the command centre, users can seamlessly control and navigate these experiences across the home.
Together, these innovations point to a new standard of living where technology is not intrusive, but intuitive.
Samsung as Exclusive AI Smart Home Partner at HOMEDEC
This vision of connected, intelligent living takes centre stage at HOMEDEC, where Samsung Malaysia Electronics is the Exclusive AI Smart Home Partner.
Taking place from 29 October to 1 November 2026 at KLCC (10am-8pm), Samsung will be presenting a comprehensive lineup of products, demonstrating how its ecosystem works seamlessly across categories to create a truly connected home experience.
From mobile devices that serve as the control hub, to AI-powered TVs that enhance entertainment, and intelligent home appliances that adapt to daily routines, visitors can experience how Samsung products work together in harmony — not as standalone devices, but as an integrated smart living ecosystem.
More than a product display, Samsung’s presence at HOMEDEC represents a shift in how homes are imagined: from collections of appliances to intelligent environments designed around people.
Visit the Samsung Booth at Hall 8, Booth 8P117, and enjoy savings of up to 48%, exclusive deals worth up to RM2,700, and a chance to redeem a RM100 voucher! Don’t miss the opportunity to experience the future of smart living firsthand with our immersive AI Living Tour. Drop by our booth and discover how AI can transform your everyday living while enjoying these exciting offers.
Terms and conditions apply.
A More Connected Way Forward
As Malaysians embrace more immersive home experiences from entertainment to shared family moments – the home is becoming the centre of daily life in new ways.
This evolution is especially visible in how people experience major events, including match days and celebrations, where comfort and connection now extend into the home environment itself.
Through its role at HOMEDEC and beyond, Samsung continues to shape this shift – bringing AI-powered living into everyday reality and showing how connected ecosystems can redefine modern living.
Because the future of the home is no longer about individual devices.
It is about how everything works together — intelligently, seamlessly, and around you.
